Selling
Preparation, pricing, staging, marketing, and negotiation guidance for Bay Area home sellers.
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Video: July 13, 2026, Economic and Housing Market Outlook
The July 13, 2026 Housing Market Outlook video gives you the info you need to know to navigate the housing market as a homebuyer, home seller, renter, or industry professional.
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The Home Search Landscape is Changing. If You’re Not on Redfin, You May Be Missing Homes for Sale.
Traditionally, most homes for sale appear on all the major real estate portals the day they list. While this gives the home maximum visibility on day one, it also puts pressure on sellers to nail a one-shot listing—or risk making a bad first impression. But now many sellers also have a new option: a soft-launch,…
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What Bay Area Sellers Should Do Before Entering the Market
Omar Murillo’s working checklist for the eight weeks before a Bay Area listing goes live — the preparation sequence that consistently changes outcomes.
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East Bay Sellers Face a More Selective Spring Market
Buyers are still buying in the East Bay — they are just choosier. What selectivity looks like on the ground, and how sellers should respond.



